Content Strategy

Pernod Ricard’s advocacy team needed to turn SIP, its international bartender education and mentorship programme, into an active year-round community.

Samedi Media leads the programme’s content strategy and production across social media, WhatsApp, video and live events. We define the editorial calendar, develop recurring formats and coordinate content from multiple brands, mentors and markets.

The result is a connected content ecosystem that keeps the community engaged before, during and after its flagship international events.